Monthly Archives: November 2020

 

Organisational Culture and Why You Should Never Ignore It

What is Organisational Culture? Edgar Schein (2004) describes organizational culture as “the pattern of shared basic assumptions – invented, discovered, or developed by a given group as it learns to cope with its problems of external adaptation and internal integration – that has worked well enough to be considered valid and, therefore, to be taught […]

Digital Communication; What every organisation need to know

Digital communication involves an organization’s online communication efforts. Most organizations today use a wide range of online channels from their website to mobile chat to blogs to connect with current and prospective customers, employees, and other stakeholders. They need digital marketing professionals who have a keen understanding of how to leverage this convergence of technology […]


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