Tag: Key Drivers of Retail Sales Performance – Helping a Fast Moving Consumer Goods Company get the most from data

 

CEO Confidence Survey Research Report

Introduction This CEO confidence survey for the first quarter carried out by Industrial Psychology Consultants. The CEO confidence survey is conducted to measure the economic future as seen by the CEOs. CEO are asked questions related to the economy as well as challenges they will be facing in their companies. The survey includes questions on obstacles […]

Key Drivers of Retail Sales Performance – Helping a Fast Moving Consumer Goods Company get the most from data

The Challenge We approached a major fast moving consumer goods company (FMCG) operating in Zimbabwe with the intention to help them understand why some of their retail outlets performed above expectation while others performed below expectations. The aim was to identify controllable factors and non-controllable factors that influence the performance of each outlet. The identification […]
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