Tag: Key Drivers of Retail Sales Performance

 

Key Drivers of Retail Sales Performance – Helping a Fast Moving Consumer Goods Company get the most from data

The Challenge We approached a major fast moving consumer goods company (FMCG) operating in Zimbabwe with the intention to help them understand why some of their retail outlets performed above expectation while others performed below expectations. The aim was to identify controllable factors and non-controllable factors that influence the performance of each outlet. The identification […]
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