Duties and Responsibilities
- Develop goals and marketing action plans for membership development and retention;
- Provide analysis of existing programmatic and membership materials as well as membership retention rates and opportunities for improvement;
- Develop digital marketing strategies to build good relationships with existing and new clients and manages the website and social media platforms of the Institute;
- Develop and implement customer relationship management (CRM) strategies for growth;
- Initiate internal communications, including developing newsletter content, email blasts, event announcements, awareness of member benefits, etc;
- Identify, recruit, provide member services and track benefits provided to corporate sponsors to ensure that all sponsors receive benefits offered;
- Create partnership proposals for prospective corporate members and ensure sponsorships and donations are accurately acknowledged and tracked;
- Assist in creating and updating membership and marketing materials, including letters, flyers for upcoming events, welcome packets, fact sheets, directories, surveys, and others.
Qualifications and Experience
- Degree in Marketing, Business Studies or equivalent;
- Relevant Master's degree;
- Must be a member of Marketers Association of Zimbabwe;
- Professional qualification such as full CIM is an added advantage;
- Experience in a member organisation is an added advantage;
- Minimum 5 years of experience in a senior managerial position.