Digital Marketing Manager

<p><strong>Job brief</strong></p> <p>The Digital Marketing Manager will develop, implement, track and optimize our digital marketing campaigns across all digital channels.</p> <p><strong>Responsibilities</strong></p> <ul> <li>Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns</li> <li>Design, build and maintain our social media presence</li> <li>Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)</li> <li>Identify trends and insights, and optimize spend and performance based on the insights</li> <li>Brainstorm new and creative growth strategies</li> <li>Plan, execute, and measure experiments and conversion tests</li> <li>Collaborate with internal teams to create landing pages and optimize user experience</li> <li>Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points</li> <li>Instrument conversion points and optimize user funnels</li> <li>Collaborate with agencies and other vendor partners</li> <li>Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate</li> </ul> <p><strong>Academic and Professional Requirements</strong></p> <ul> <li>5 years experience with 3 years in a managerial position</li> <li>Bachelors degree in marketing or a related field</li> <li>Proven working experience in digital marketing</li> <li>Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns</li> <li>Solid knowledge of website analytics tools (e.g., Google Analytics</li> </ul>