Our Client is seeking an experienced Digital Marketing Manager to join their organisation and have an opportunity for development. The qualifying candidate should be meeting the following job specifications;
Job Description:
- Develops and executes marketing campaigns and communications and social media strategy
- Actively engages on online platforms to promote corporate message and increase brand awareness
- Designs and executes advertising campaigns designed to increase online visibility and traffic to the hotel and hotel site, including advertising, promotional and event-related among visitors, customers and business partners
- Creates and executes marketing campaigns for new products and promotions on digital media
- Manages and administers existing social media channels
- .Administers corporate website including backend administration, styling and uploading of content.
- Search engine optimisation and creating paid Ads campaigns on social media channels and for Google platforms.
- Develops new digital advertising channels and subsequent expansion and sustenance thereof.
- Analyses digital media behavioural data using analytics tools such as google analytics and AdWords
- .Establishes and manages digital internal communication channels including SharePoint for internal communications
- .Manages digital platforms used for customer engagement e.g. instant messaging platform
Qualifications and Experience:
A Degree in Marketing
A Diploma in Digital Marketing is an added advantage
With at least 5 years experience and 2 years at managerial level or similar position