Create and execute a proactive, effective and integrated sales and marketing strategy that drives Rooms and F&B revenue, brand recognition, and loyalty.
Oversee field sales and brand management, developing marketing, promotion and communications strategies and programs for the Hotel Group properties.
Direct public relations, advertising, partnerships, interactive marketing and social media to create a cohesive and integrated platform to support hotel revenue goals.
Develop strategic partnerships to align with the brand and drive business across multiple segments.