Being a best employer should be of concern to every organisation. Building a good employer brand ensures that the organisation will be able to attract and retain competent employees.
With unprecedented staff turnover and brain drain it is imperative for organisations to create an environment that allows employees to be engaged in their work. Organisations need to take a deliberate effort to design and implement people friendly policies and programs to enable employees to be productive.
Best Employers have so many things in common: corporate cultures that understand the needs of employees and that give them the tools to succeed. It means recognizing the hard work that people do and thanking them for taking that extra step. It means treating workers as valued partners and not as cogs in a machine. These are companies that strive to provide superior benefits, packages and comfortable working environments.
A positive employer brand can be a way of differentiating one organisation from another and a way of attracting and retaining employees. There are some organisations that are known to be people unfriendly and such organisations find it hard to attract people into their organisations. Remember your employees market your employer brand and if these employees are not happy working for you, they spread the message that you are not a good employer.
Today’s leading employers recognise that it is essential to develop good people policies. A number of top organisations now take a proactive role in ensuring that their brands as a good employer are widely recognized.
While other organisations attract large numbers of applications whenever they advertise, others hardly get any. In order to be the best employer, Human Resources (HR) Practitioners need to get senior executives in the organisation to support best HR practices.
How your managers support and manage employees has a bearing on whether employees remain engaged in their work or not. Employees who are engaged in their work are the best ambassadors for your brand.